# Cloudian Report: Achieving a Faster, More Scalable Media Active Archive

##### ANALYST REPORT

## Achieving a Faster, More Scalable Media Active Archive

![image](https://cloudian.com/wp-content/uploads/2017/08/couglin-associates-logo.jpg)

Active archives are a critical part of the media workflow. Once a resting place for assets that might be needed “someday,” the archive is now a profit center as content is needed for on-going monetization through reuse and redistribution. This has led to frequent use of Active Archives that act like a content library, rather than traditional passive archives.

**![image](https://cloudian.com/wp-content/uploads/2017/08/coughlin-thumb.jpg)**

**Exponential Media Content Growth Drives Capacity Demands**

The transition from analog to digital content has lowered the cost of video production, so producers are encouraged to capture more content in order to provide a more immersive video experience. Two simultaneous changes — more data from each media source, and more sources employed in each production — now combine to increase the capacity required per hour of finished product.

Learn more in this detailed report from Coughlin Associates.