ANALYST REPORT

Achieving a Faster, More Scalable Media Active Archive

Active archives are a critical part of the media workflow. Once a resting place for assets that might be needed “someday,” the archive is now a profit center as content is needed for on-going monetization through reuse and redistribution. This has led to frequent use of Active Archives that act like a content library, rather than traditional passive archives.

Exponential Media Content Growth Drives Capacity Demands

The transition from analog to digital content has lowered the cost of video production, so producers are encouraged to capture more content in order to provide a more immersive video experience. Two simultaneous changes — more data from each media source, and more sources employed in each production — now combine to increase the capacity required per hour of finished product.

Learn more in this detailed report from Coughlin Associates.